The U.M.A.P. Project
Unpacking Meaning, Assumptions, and Priorities (UMAP) in Discourses of Homelessness
vision
- Reveal how the language we use shapes our understanding of social problems
- Uncover community members’ narrative frames and articulate what people really mean when they talk about homelessness
- Empower marginalized stakeholders by including their voices in mainstream dialogues
- Use results to shape future public policy and messaging
Doers
This research project was a collaboration between Portland State University and Street Roots including:
- Janet Cowal
- Melissa Haeffner (PSU)
- Andrew Hogan (Street Roots)
- Brandy Walker (University of Georgia)
- Portland State students
- PSU’s Homelessness Research and Action Collaborative (HRAC)
Process
This research uses applied linguistics strategies to reveal how meaning is co-constructed through language choices.
Research Methods:
- Close reading
- Thematic analysis
- Semiotics
- Corpus linguistics
- Critical discourse analysis
- Q-methodology
Data Sources:
- Newspapers
- Public testimony
- Public policy documents
- Nextdoor community forum
- Campsite reports
- Comedy scripts
- Interviews with diverse stakeholders
- Focus groups
The Action Steps
Step One: Collect a wide range of opinions about people experiencing homelessness
Step Two: Look for themes, and write statements to express them called “Q-statements”
Step Three: Have participants rank the Q-statements by how much they agree or disagree, making sure to give them space to expand on their answers if they want to
Step Four: See the ways different communities share, or don’t share, opinions and priorities based on how they ranked the Q-statements
Lessons Learned
This project is ongoing!
Check back for updates.
inspiration Behind it all
This work expands on the Semiotics of Homelessness report by Janet Cowal and Maude Hines from 2019, and furthers the HRAC‘s mission to reduce homelessness.
References and Recommended Reading
Cowal J, & Leung G. Activist Applied Linguistics. (2020). In Conrad, S., Hartig, A.J. & Santellmann, L. (Eds.) The Cambridge Introduction to Applied Linguistics.
Hines, M. & Cowal, J. (2019). “The Semiotics of Homelessness: a Preliminary Report from PSU’s Homelessness Research and Action Collaborative.” 44th Semiotics Society of America Annual Conference, Portland Oregon.
Nuttelman, W. (2019). Exploring narratives and concerns: Applied linguistics in homelessness research. Homelessness Research & Action Collaborative. https://www.pdx.edu/homelessness/sites/g/files/znldhr1791/files/2020-06/
ExploringNarrativesReport.pdf
Zapata, M, Liu J, Everett L, Hulseman P, Potiowsky T, & Willingham E. 2019. Governance, Costs, and Revenue Raising to Address and Prevent Homelessness in the Portland Tri-County Region, (Portland: Portland State University).
